On October 12th, 2019, the 2019 Kotler Future Marketing Summit hosted by Kotler Consulting Group (KMG) and co-sponsored by New Marketing and Machinery Industry Press Huazhang Company ended successfully at the Hyatt Regency Beijing Wangjing Hotel.
The theme of this summit is "Marketing Drives New Growth". Dr. Philip Kotler, the "Father of Modern Marketing", Milton Kotler, the master of practical business stratege and other outstanding representatives from different business and academia had all gathered here. They had conducted intense discussions on topics such as future marketing from their respective professional fields. Mr. Chuancheng Cao, CEO of Zhiben Group, and Mr. Dong Wei, the Chairman fo Dongyuan Group and Ms. Yuanyue were all invited to attend the summit. And Zhiben Tech Group has successfully won the "Kotler Outstanding Partner Award".
The Kotler Summit is an annual marketing event created by the top international consulting organization, the Kotler Consulting Group in the United States. It is also the highest-level and most-watched top-level summit in the Chinese marketing industry. Its goal is to build a high-level marketing decision-making platform composed of brand owners, entrepreneurs, and senior marketing experts, and then empower companies at the strategic level, and improve the marketing capabilities and marketing standards of Chinese companies.
Philip Kotler believes that under the current economic situation, the practice of many companies in the past few years to expand their balance sheets and burn money for the market has been difficult to achieve. Instead, whether the company can return to the essence of marketing, i.e. to create value for customers. This is because the popularity of the Internet makes consumers smarter and more discerning. They are no longer passively accepted because of traditional bombing blind propaganda, but instead are a process of active identification. This means that companies must do a good job in brand reputation management. .
Public praise originates from products and services. Therefore, this returns to the essence of marketing. As a provider of high-quality eco friendly packaging, we have always been striving to improve our products' quality and after-sale services. Only in this way can our users and consumers obtain value. That is, we are gradually moving our manufacturing center from product-oriented to customer-oriented and brand-oriented.
The growth of Zhiben Group is a process of continuous pursuit of improving product quality and service capabilities. It started from providing the base of moxibustion device for Aiai Tie brand, the main product of Dongyuan Group, the only plant fiber molded base on the market, and to provide OEM and ODM for major brands at home and abroad, and then to provide complete solutions from development, production to marketing for companies with environmental protection requirements. We have gradually established a complete ecological and plant-based marketing system. Let every experience become an opportunity to improve inner growth ability.
This time Zhiben was invited to attend the summit, and had opportunity to discuss with those excellent representative face to face and further explore the forefront of marketing, which not only reflects the mutual recognition of Kotler Consulting Group and Zhiben Group, but also the determination of Zhiben Group to show the new eco-friendly materials and spread the new concept of environmental marketing at home and abroad by advanced and environmentally friendly plant fiber technology and molding technology, and take practical actions to drive companies and brands worldwide to realize new growth in environmental protection marketing.